With the increase in time spent online over the past year, it’s more important now than ever before to evaluate your digital targeting strategies in order to reach the most engaged audiences with your campaigns. 

Join Kelly Wiethuchter for an overview of the many targeting strategies available in programmatic advertising, from the basics of prospecting and retargeting to more advanced strategies such as geotargeting, weather targeting, and custom intent or affinity targeting. She’ll review the goals and best practices of each, so you can understand which strategies to use in order to reach the right audience based on your campaign goals.