GUIDE
Spring Campaign Planning Guide: Mother’s and Father’s Day
Mother’s Day and Father’s Day are both observed by a large majority of people in the US, with reported spending in 2023 nearing a combined $60 billion.
While these holidays obviously drive retail and eCommerce performance, gift-givers are increasingly seeking new ideas. From subscription boxes to hospitality, personal services, fine dining, travel, spa outings and more, there are opportunities spanning verticals for brands that take initiative and reach out to the right audience with the right message. By offering products or services in a specific context for gifting, you can build meaningful connections with new audiences in both gift-givers and recipient moms and dads.
Plan ahead for these holidays and download our updated guide to successful Mother’s and Father’s Day marketing campaigns. Fill out the form to get started now!