Post-Cookie Performance

Despite delays along the way, Google is still working toward the removal of third-party cookies from Chrome to protect consumer privacy, now slated for 2024. With Chrome accounting for more than 60% of internet traffic today, the impact on programmatic advertising will be undeniable. Today, marketers should be taking advantage of the time granted to them by deadline extension, testing and getting solutions in place to ensure better performance today and into the future.

To help support these efforts, we’ve created an updated guide with 5 ways to plan your programmatic advertising strategy without relying on third-party cookies. Download it now to get started.