Starting in 2023, Google will remove third-party cookies from Chrome in an effort to protect the privacy of consumers. Since Chrome currently accounts for 60% of browser visits, what does this change mean for programmatic advertising? Now is the time for brands to find ways to connect with their customers without sacrificing their privacy.
In preparation for what’s to come, we’ve created a guide with 5 ways to plan your programmatic advertising strategy without the use of third-party cookies. Download it now to get started.