Speaker
Danielle Gale
VP of Strategy & Partnership Solutions
AUDIENCEX
Connected TV has continued to see rapid growth and evolution over the past year, as it matures into a robust and powerful performance channel. But many mid-market brands and agencies continue to underutilize or disregard it in their marketing strategies as an opportunity to reach and grow their audience.
In this webinar, we’ll take you on a dive deep into CTV advertising and it’s continued evolution. We’ll examine the current landscape, and discover how to best overcome common hurdles in launching successful campaigns. We’ll also detail recent advances we’ve seen, discuss how brands and agencies of all sizes can get started on the channel, and explore how CTV can fit effectively into a holistic, omnichannel advertising strategy.