GUIDE
Programmatic Advertising during COVID‑19
While there are many uncertainties regarding what is to come, the COVID-19 pandemic has expedited certain trends in digital marketing: CTV viewership is growing, eCommerce is surging, and inventory is up.
How can marketers make sense of all these changes and ensure that your programmatic campaigns are still reaching your consumers?
Consumer habits are changing
With so many uncertainties in the world, one thing is clear. Our daily life is changing, and the new “normal” will likely be different than we imagined.
More inventory means more opportunity
As supply grows and demand decreases, advertisers have a new opportunity to expand their media channels beyond what they were using previously to efficiently reach their target audience.
The future is digital
If we have learned nothing else, we know that the future is digital. Luckily, digital advertising offers the ability to reach your next best customers efficiently and at scale.