Though it's been delayed - again - Google is still planning to remove third-party cookies from Chrome in an effort to protect the privacy of consumers. What does this mean for programmatic advertising?

While deprecation has been pushed back to sometime in 2024, the performance of third-party cookies has already been undermined. It’s past time for brands to find ways to connect with their customers without sacrificing their privacy. In this webinar, first held after the initial announcement of deprecation, Danielle Gale, AUDIENCEX’s Strategy Director, explores the implications of the great cookie countdown, and ways you can adjust your current advertising strategy to improve performance today and be prepared for tomorrow. 


Presenter:

Strategy Director, AUDIENCEX

WEBINAR

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The Great Cookie Countdown: Programmatic Advertising without Cookies

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