Artificial intelligence has dominated conversations about technology and media across industries recently, and it’s been a particularly hot topic for digital advertising this year. In this roundtable discussion, AUDIENCEX leaders weigh in with their own perspectives and expertise on AI in programmatic advertising.
They discuss how these rapidly evolving tools are impacting the advertising landscape, how brands and agencies can strategically leverage them today, and talk about our expectations for where they may take us tomorrow.
In this conversation, we touch on how AI technology relates to current challenges, helping to safely handle data and protect user privacy, ensure optimization of highly scrutinized budgets, and provide insights to drive performance in an increasingly fragmented media landscape.
Register now to watch this in-depth conversation, now available on demand.
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